The 2020 GWA Virtual Conference will take you on a journey to rethink every aspect of the flexible workplace industry in light of the impact of COVID-19. Every session is designed to look from the lens of customer in order to help us make business decisions for re-entry. First we’ll examine who the customer is, and what they want and need. Based on what the customer wants and needs, we’ll explore how our “product” changes. Then we’ll dive into how we can adapt marketing and sales efforts. 

The Customer:
Re-Examining the Flexible Office Customer Post Covid19

11:00 AM EST
3:00 PM GMT

WELCOME

Speakers:
Jamie Russo, GWA/Everything Coworking
Mark Gilbreath, GWA/LiquidSpace

11:15 AM EST
3:15 PM GMT

Keynote Session

Speaker:
Joff Sharpe, Inventure, Inc

12:15 PM EST
4:00 PM GMT

The Office Is Dead And Other Clickbait

Explore the attitudes, beliefs, concerns and desires of today’s workforce.

Speaker:
Joe Brady, The Instant Group

12:45 PM EST 4:30 PM GMT

Examining Your Flexible Office Customer

Interactive Session – Is the traditional flexible office customer coming back? Highly serviced shared office spaces tend to attract freelancers, tech startups and small businesses. Are they coming back? What will their re-entry approach look like?

1:00 PM EST
5:00 PM GMT

The Enterprise Approach to Re-Entry

How is the enterprise approaching re-entry? Will the hub and spoke model play out? What types of companies are most likely to support third space working? The work from home employee: What happens next?

Speakers:
Katherine Huh, PwC 
Steve Todd, Open Sourced Workplace

1:45 PM EST
5:45 PM GMT

Mini Workshop: How to Strengthen Your Member Base

In this interactive session, you’ll fill in a score card to evaluate your member base. Which segments are likely to return? How will you fill the membership gaps caused by COVID-19? Will you target a new end-user? 

The Product:
How Should Flexible Space Owners/Operators Adjust their Offerings to Meet Demand?

2:15 PM EST
6:15 PM GMT

Building Customer Confidence For Safe Re-entry

What is the customer looking for? Private space? Meeting space? Safe open space? What does global data show us will happen upon re-entry? What will fill up faster, what will be slow?

Speakers: 
Benjamin Bader, HERE Technologies
Scott Hazard, Atlassian
Despina Katsikakis, Cushman and Wakefield

3:00 PM EST
7:00 PM GMT

The Ethical and Legal Obligations of Re-Entry

This session will consider the health and safety protocols to support re-entry and what you need to know before re-opening.

Speaker:
Anna Levine, Industrious
Kane Willmottt, iQ Offices
Linda Inscoe, Latham and Watkins, LLP

4:00 PM EST
8:00 PM GMT

Update Your Product to Power Long-Term Growth

How can we update the “product” based on customer preferences in the short/medium term?

Speakers:
Linda Treffry, SphereMail
Mara Hauser, 25N Coworking
Jessica Bommarito, Groundswell Coworking

5:00 PM EST
9:00 PM GMT

Emerging Building Technology to Support User Safety

How have coworking operators and landlords leveraged technology during COVID-19 and what innovations will help them adapt and ensure member safety post-pandemic? Learn from industry leaders about the features that have evolved from “nice to have” to “need to have,” and hear their predictions for how coworking will overcome these new challenges.

Speakers: 
Dale Hersowitz, Yardi
Jeff Adler, Yardi
Meagan Slavin, 25N Coworking
Scott Chambers, Pacific Workplaces

Learning Lounge Sessions:
Presented by our Industry and Thought Leader Sponsors

6:00 PM EST
10:00 PM GMT

Learning Lounge Breakout Sessions

  • SESSION 1 – Learn how Spheremail implements virtual memberships, virtual mail, and virtual offices. 
  • SESSION 2 – Learn how Yardi can bring efficiency and ease to managing every aspect of your business. 

6:30 PM EST
10:30 PM GMT

Learning Lounge Breakout Sessions

  • SESSION 3 – Learn how Brivo protects your facilities with an integrated cloud-based platform, including access, video, and alarm integration. 
  • SESSION 4 – Join this session to learn more about enterprise-grade tech and services to future-proof your operation from essensys
  • SESSION 5 – Need Revenue? iPostal1 can help. Virtual is the new reality.  Learn how iPostal1 will help you generate recurring revenue by sending you new virtual members who can view and manage their mail and packages with an app or online. Discover how to use our industry-leading Digital Mailbox technology to better serve your existing virtual members and those working remotely.   
  • SESSION 6 – Learn how WORKSPACE GEEK can have the coworking management software your center critically needs and wants, especially during these dynamic times. 

7:00 PM EST
11:00 PM GMT

Mini Workshop: Planning for Changes To Your Flexible Office Product

How will your product/services change? What are the action items to make those changes? What resources/experts do you need to engage? 

HAPPY HOUR PARTY

8:00 PM EST
12:00 AM GMT

Join us for some music and drinks

We are taking a break from the all the amazing content provided by these outstanding speakers to stretch our legs and have some fun.

Join us as Beto Gutierrez of IOS Offices shares tips and tricks to making an amazing cocktail/mocktail. DJ Ram-Z will spin some tunes for us to connect in a virtual happy hour together. You don’t want to miss this!

Sales and Marketing:
How Will Our Marketing and Messaging Change?

9:00 PM EST
1:00 AM GMT

Marketing To The New Flexible Office Customer

Based on who your new customer is, and what they’re looking for, how does your sales and marketing approach change?

Speakers:
Naomi Tosic, The Office Space
Amy Green, Hub Australia
Michael Benson, Workspace 365
Sheree McIntyre, JustCo Australia

10:00 PM EST
2:00 AM GMT

Setting A New Standard For Selling Flexible Office Space

How will today’s flex customers shop? What signals will they look for? What will be on their checklist? What am I buying? (product) – How do I buy? (virtual tour) 

Speakers:
Brad Krauskopf, Hub Australia
Mary Cunningham, Hub Australia
Sami Schiavi, Colliers
Tom Fleming, The Instant Group 

11:00 PM EST
3:00 AM GMT

Mini Workshop: Tailoring your messaging and marketing to the New flexible Office Customer

How will your messaging and marketing change? What are the action items to make those changes? What resources/experts do you need to engage?

Speaker:
Jonathan O’Bryne, Collective Works

CONVERSATION CORNER

12:00 AM EST
4:00 AM GMT

Time for some facilitated conversations

Join GWA Executive Director and conference MC, Jamie Russo, in an open chat time with some of our conference speakers and you all.

1:00 AM EST
5:00 AM GMT

The Asset Owners' Position In Flexible Office​​

The new flexible office landscape will drive new opportunities. What will successful flex operators look like in the future?

Speaker:
Armen Vartanian, Okta

The Strategy:
Challenges Bring Opportunities. How Will You Participate?

2:00 AM EST
6:00 AM GMT

The Asset Owners' Position In Flexible Office​

This session analyzes the deeper role asset owners will take on in flexible office.

Speakers:
Annie Rinker, Hines
Charlie Morris, Avison Young
Mark Furness, essensys

3:00 AM EST
7:00 AM GMT

The Office is Dead and Other Clickbait

Explore the attitudes, beliefs, concerns and desires of today’s workforce.

Speaker:
Joe Brady, The Instant Group

4:00 AM EST
8:00 AM GMT

Building Customer Confidence For Safe Re-Entry​

What is the customer looking for? Private space? Meeting space? Safe open space? What does global data show us will happen upon re-entry? What will fill up faster, what will be slow?

Speakers:  
Benjamin Bader, HERE Technologies
Scott Hazard, Atlassian
Despina Katsikakis, Cushman and Wakefield

5:00 AM EST
9:00 AM GMT

The Ethical and Legal Obligations of Re-Entry

This session will consider the health and safety protocols to support re-entry and what you need to know before re-opening.

Speaker: 
Anna Levine, Industrious
Kane Willmottt, iQ Offices
Linda Inscoe, Latham and Watkins, LLP

6:00 AM EST
9:00 AM GMT

Update Your Product to Power Long-Term Growth

How can we update the “product” based on customer preferences in the short/medium term?

Speakers: 
Linda Treffry, SphereMail
Mara Hauser, 25N Coworking 
Jessica Bommarito, Groundswell Coworking

7:00 AM EST
10:00 AM GMT

Emerging Building Technology to Support User Safety

How have coworking operators and landlords leveraged technology during COVID-19 and what innovations will help them adapt and ensure member safety post-pandemic? Learn from industry leaders about the features that have evolved from “nice to have” to “need to have,” and hear their predictions for how coworking will overcome these new challenges.

Speakers: 
Dale Hersowitz, Yardi
Jeff Adler, Yardi
Meagan Slavin, 25N Coworking
Scott Chambers, Pacific Workplaces

8:00 AM EST
11:00 AM GMT

Marketing to the New Flexible Office Customer

Based on who your new customer is, and what they’re looking for, how does your sales and marketing approach change?

Speakers:
Naomi Tosic, The Office Space
Amy Green, Hub Australia
Michael Benson, Workspace 365
Sheree McIntyre, JustCo Australia

9:00 AM EST
12:00 PM GMT

The Asset Owners' Position In Flexible Office​​

The new flexible office landscape will drive new opportunities. What will successful flex operators look like in the future?

Speaker:
Armen Vartanian, Okta

10:00 AM EST
1:00 PM GMT

Closing Remarks

Jamie Russo shares some closing remarks for our global industry community. Thank you for joining us on this journey.  

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